Natural skin care without frills and chemicals

Baby skin is different: it is naturally very delicate and sensitive. When it comes to caring for sensitive baby skin, less is more – which is why numerous experts recommend natural-based skin care products, free from harmful ingredients such as mineral oil.


Both mothers and fathers know the problem: the shelves are overflowing, skin care products for babies are a dime a dozen. Finding the right product without harmful ingredients becomes a real challenge.

That’s what happened to the two young fathers, Jochem Hes and Sjoerd Trompetter, when they went looking for care products for their babies’ sensitive skin. There were almost only products on the market that contained harmful ingredients such as mineral oil or plastic. True to the motto: “If there are no products, then we make them ourselves” – the two Dutchmen founded the Naïf brand in 2013 to develop good child and baby care products. Their goal: Parents should be able to buy care products for their little ones without worrying about the ingredients.

Natural raw materials

Naïf products are made from natural raw materials such as avocado, flaxseed, almond and macadamia. Naïf does not use microplastics, mineral oil, chemical preservatives or alcohol. This means that the products are perfectly tailored to the sensitive skin of babies and children. The products are also vegan.

Responsibility for environment & society

As far as the manufacture of the products is concerned, Naïf focuses on sustainability. Not least because of this, the company has decided to carry out a B Corp certification*.

It is produced in the Netherlands – wherever possible, the ingredients are sourced locally. The product packaging consists of recycled plastic or bioplastic made from sugar cane. Some products, like the plastic-free wipes, are 100% biodegradable. Shipping materials such as boxes are sourced from well-managed forests. The company sees sustainability as a path in which innovations and improvements are a constant companion.

Honest products with no frills

The products have been specially tailored to the sensitive skin of babies and children. The Baby&Kids line includes all care products that enable a carefree start into family life: shampoo, washing gel, bath foam, care cream, baby oil, plastic-free wet wipes and much more.

All Naïf products are 100% vegan, have an allergen-free, mild fragrance and have been dermatologically tested. The products below are also particularly suitable for skin prone to eczema (atopic eczema/neurodermatitis).

Find out more – simply click on the relevant product in the slide show below.

You can find an overview of all 31 natural products in the Baby & Kids line here – just click 😉

The Naïf Baby&Kids product line has recently also become available in Austria in the 388 dm branches and online.

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